The protection of your personal data is very important to us. This is to inform you about the type and scope of personal data we collect when you visit our web pages or social media sites. The following Data Protection Declaration applies to this website and Laserliner's Facebook, Instagram and LinkedIn pages.

UMAREX GmbH & Co. KG takes the protection of your personal data very seriously. We want you to know when we store which data and how we use these data. As a company under private law, we are subject to the provisions of the European General Data Protection Regulation (GDPR) and the German Federal Data Protection Act (BDSG) and the German Telecommunications and Telemedia Data Protection Act (TTDSG). We have taken both technical and organisational measures to ensure that the data protection regulations are observed not only by us but also by external service providers.

Please note that data transfer by Internet (e. g. email communication) may be subject to security breaches. It is not possible to completely protect your data from access by third parties.

We collect and use your personal data exclusively in accordance with the provisions of the data protection law of the Federal Republic of Germany. In the following we shall inform you about the nature, extent and purpose of the collection and use of personal data. You can retrieve this information at any time from our web site.

1. General Issues
In most cases, you can use our website without giving any personal information. Wherever personal data is requested on our pages (e. g. name, address, or email addresses), this will be on a voluntary basis. Without your consent, this data will not be disclosed to others.

When you visit our website and each time you access a file, our web server or the page provider collects and stores information about these processes and stores these as “server log files“ (e.g. date and time of access, URL of the referring website, file accessed, amount of data sent, browser type and version, operating system and your IP address).

2. Name and address of the controller
The person responsible within the meaning of the Data Protection Regulation (DSGVO), other data protection laws applicable in the member states of the European Union and other provisions of a data protection nature is UMAREX GmbH & Co. KG. Contact details etc. can be found in the imprint.

3. Name and address of the Data Protection Officer
The Data Protection Officer responsible for processing data is: External:
VIA Consult GmbH & Co. KG, Frau Dr. Hanni Koch
Martinstraße 25
57462 Olpe
+ 49 (2761) 83668 – 0

Any person concerned can contact our Data Protection Officer at any time for all questions or suggestions relating to data protection.

4. Personal data
Personal data are information that can be used to establish personal or factual circumstances about you (e.g. name, address, telephone number, date of birth or email address). Information for which we can establish no reference to your person (or only with disproportionate expense or effort), e.g. through the anonymisation of the information, is not personal data.

Personal information such as your name, address, telephone number or email address are only collected if you provide us with such information voluntarily. In such cases we collect personal data exclusively in accordance with the applicable data protection regulations.

5. Use of cookies
Our website uses cookies. These are small text files that make it possible to store specific information related to the user on the user‘s terminal device while using the website.

Some cookies are essential for the operation and visualisation of our website; they will not collect any personal information. Some other cookies, however, enable us to personalise your site visit in line with your preferences and user behaviour. In this case, we will request your permission to place these cookies when you first visit our website.

By changing the settings of your web browser, you can prevent all websites from placing cookies. You can configure your browser settings in line with your preferences, e. g. rejecting the acceptance of third-party cookies or of all cookies. Cookies already placed can be deleted. Please note that in this case you may not be able to use all functions of this website.

A combination with any personal data provided by you does not take place.

Derzeit werden die nachfolgenden Cookies eingesetzt:

trp_languagebbq-and-outdoor.infoBestimmt die bevorzugte Sprache des Besuchers. Ermöglicht der Webseite, beim erneuten Besuch des Besuchers die bevorzugte Sprache festzulegen.30 Tage
cmplz_banner-statusComplianzSpeichert, wenn das Cookie-Banner geschlossen wurde.1 Jahr
cmplz_consented_servicesComplianzSpeichert die Cookie-Zustimmungseinstellungen.1 Jahr
cmplz_functionalComplianzSpeichert die Cookie-Zustimmungseinstellungen.1 Jahr
cmplz_marketingComplianzSpeichert die Cookie-Zustimmungseinstellungen.1 Jahr
cmplz_policy_idComplianzErfasst die ID für die angenommene Cookie-Richtlinie.1 Jahr
cmplz_preferencesComplianzSpeichert die Cookie-Zustimmungseinstellungen.1 Jahr
cmplz_statisticsComplianzSpeichert die Cookie-Zustimmungseinstellungen.1 Jahr
_gaGoogleSpeichert und zählt Seitenaufrufe.2 Jahre
_ga_*GoogleSpeichert und zählt Seitenaufrufe.1 Jahr

6. Google Analytics
This website uses Google Analytics, a web analysis service of Google Inc. (“Google“). Google Analytics uses “cookies“, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.

However, as IP anonymisation is activated on this website, Google will reduce your IP address within Member States of the European Union or in other contracting states of the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide the website operator with further services related to the use of the website and the Internet.

The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link (

You can prevent the collection by Google Analytics by clicking on the following link. An opt-out cookie is set to prevent future collection of your data when you visit this website:

Further information on terms of use and data protection can be found at or under
Please note that the code “anonymizeIp“ has been added to Google Analytics on this website to ensure anonymous collection of IP addresses (IP masking).

7. Google Ads
Unsere Website verwendet das Google Werbetool „Google Ads“ des Anbieters Google Inc. (Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Verantwortliche Stelle ist die Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irland).
When you visit our website, we and Google can see that you as a user clicked on one of our advertisements placed on Google and were forwarded to our site.
In addition, success parameters such as the number of clicks, the end device of the user and their age and gender are transmitted. However, users cannot be personally identified using this information. We only receive statistical evaluations from Google, on the basis of which we can recognize the most successful advertisements or identify the interested groups of people. We are then able to adapt our advertising measures to the interests and needs of our target groups and to offer you interesting offers.
Einzelheiten zu Google Ads finden Sie in den Datenschutzbestimmungen von Google:

8. Note to external links
This website contains links to third-party websites (“external links“). These websites are subject to the liability of the respective operators. When linking the external links for the first time, the provider checked the external content for possible legal infringements. At that time, no legal violations were apparent. The provider has no influence whatsoever on the current and future design and content of the linked pages. The setting of external links does not mean that the provider adopts the content behind the reference or link as his own. A permanent control of the external links is not reasonable for the provider without concrete indications of legal violations. However, if we become aware of any legal infringements, such external links will be deleted immediately.

9. YouTube
On our website we use components (videos) of YouTube, LLC 901 Cherry Ave., 94066 San Bruno, CA, a company owned by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043. The entity responsible is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

We use the option “- extended data protection mode -“ provided by YouTube.

When you access a page that has an embedded video, it connects to the YouTube servers and displays the content on the website by notifying your browser.

According to YouTube, only data is transmitted to the YouTube server in “- extended privacy mode -“ when you watch the video. If you are logged in to YouTube at the same time, this information will be assigned to your YouTube account. You can prevent this by logging out of your member account before visiting our website.

Further information on YouTube‘s data protection is provided by Google under the following link

10. Cliplister
Um Ihnen unsere aktuellen Produkte vorstellen zu können, binden wir auf unserer Webseite Videos über Schnittstellen zu Diensten der Firma Cliplister GmbH, Schauenburgerstraße 116, 24114 Kiel („Cliplister“) ein.
Wenn Sie unserer Webseite aufrufen, stellen wir über Web-Schnittstellen eine Verbindung zu Cliplister her, um die Inhalte in optimaler Form für Sie bereitzustellen. Dabei werden Ihre IP-Adresse sowie gerätespezifische Informationen zum Zwecke der optimalen und rechtssicheren Darstellung der Inhalte an Cliplister übertragen und von Cliplister in verschlüsselter und anonymisierter Form erfasst. Cliplister verarbeitet oder speichert keine anderen personenbezogenen Daten von Ihnen. Die Rechtsgrundlage ist Art. 6 Abs. 1 S. 1 lit. f DSGVO.
Weitere Informationen zur Datenverarbeitung durch Cliplister und Ihren Rechten erhalten Sie in der Datenschutzerklärung:

11. Social Media
We create online presences within social networks to communicate with users and interested people who are active in those networks and to be able to inform them about us.

The providers of these services may process user data outside the European Union. This may result in user risks, as, for example, it may be difficult to enforce user rights.

The social media site you have visited allows you to react to our posts, comment them, create your own user post, or send us private messages with personal concerns. We will use any data you surrender in this context that may be available to us (e. g. username, images, possibly interests, contact data) only for the purpose of customer communication and communication catering to special interests. Our aim is to make a platform available that enables us to give you up-to-date information, allows you to inform us about your concern and makes it possible for us to address this concern as fast as possible.

We will not process the data via the site beyond its basic functions. Please note that the service provider may use tracking tools or cookies independently of our use of the site.

We will inform you about our processing your data in the context of the online presences made available by us. In its decision of 5 June 2018, the ECJ confirmed the joint responsibility of service provider and site operator.

For details on data processing and your options to object to it (opt-out) please refer to the information given by our service providers. For enquiries regarding information or for exercising of user rights, please note that these are best addressed at the service providers. Only the providers have access to user data and can take direct action and give information. If you need help regardless, feel free to contact us.

We have the following presences:

• Facebook (Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Irland) – Data protection statement:, Opt-Out: and

• Instagram (Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Irland) – Data protection statement:

• LinkedIn (LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Irland) – Data protection statement:, Opt-Out:

• TikTok (TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Irland) – Data protection statement:

12. Apps and software
Laserliner has a wide range of downloadable apps which offer purchasers additional features.

In most cases, you can use our apps without giving any personal information. If personal data is collected by our apps (photos or location), this will always be on a voluntary basis. Laserliner will neither process these data further nor pass them to third parties. More information on how data is processed is available on the website for the relevant app or in the data protection notice.

Any incidental personal data are collected, processed and used in accordance with the relevant personal data protection regulations.

13. Legal basis for processing
Insofar as we obtain consent for certain processing operations, such consent is based on Art. 6 I lit. a GDPR. If the processing of personal data is necessary for the performance of a contract, for example for a shipment of goods or for pre-contractual measures, e.g. for inquiries, such processing is based on Art. 6 I lit. b GDPR. If our company is subject to a legal obligation through which the processing of personal data is required, for example in order to fulfil tax obligations, such processing is based on Art. 6 I lit. c GDPR. If any processing of personal data is not based on any of the above-mentioned legal bases, we shall process data in order to safeguard a legitimate interest of our company (improvement in the conduct of business activity) according to Art. 6 I lit. f GDPR. We always make sure that no legitimate interest of the person concerned which outweighs our legitimate interest is precluded.

14. Duration for which the personal data are stored
The criterion for the duration of storage of personal data is the respective statutory retention period. At the end of the period, the corresponding data is routinely deleted, provided that it is no longer required for the fulfilment or initiation of the contract.

Your data stored in the context of your use of our online presences will be deleted - to the extent we can - upon discontinuation of the site.

15. Rights of Data Subjects
In accordance with Art 15 of the GDPR you have the right to receive information about the data stored by us and the purpose of storage at any time. You can revoke your consent to store or use your personal data in writing at any time. You also have the right to object to processing for legitimate reason under Art. 21 of the GDPR. In addition to revocation, you also have the right to demand rectification (Art. 16 GDPR) or restriction of processing (Art. 18 GDPR) or blocking or erasure of your data (Art. 17 GDPR).

You have the right to lodge a complaint with the competent supervisory authority (for North-Rhine Westphalia: The State Commissioner for Data Protection and Freedom of Information of North-Rhine Westphalia in Dusseldorf) in accordance with Art. 77 GDPR. You also have the right to receive the data you have submitted in a machine-readable format for transmission.

If you have any questions regarding the processing of your personal data, you may also contact us directly (responsible contact: see imprint). For any questions or requests of information, applications, or complaints you may also directly contact our external data protection officers.

16. Security
We use technical and organizational security measures to protect the personal data provided to us by you from accidental or intentional manipulation, loss, destruction or access by unauthorized persons. Our security measures are continuously being improved and adapted in accordance with the state of the art.